Simple changes to increase saleability of your property during winter

Simple changes to increase saleability of your property during winter - advice for sellers marketing their property in the winter

Christmas has gone, the New Year is not so new, yet the winter weather is still with us.

And if your house is on the market during these last weeks of winter, then it’s important to make your property stand out, even more so than during the spring.

The last months of winter can be cold, dark and wet, which often means properties are unable to promote some of their best features. By incorporating a few simple tips, sellers can enhance their property’s look and feel and increase their chance of an offer.

The end of the winter is traditionally a difficult time for sellers. If you are trying to impress buyers with your home then an inviting atmosphere in these gloomier months is vital.

The smallest of changes - But don't despair, it’s often the smallest changes that can make a difference, and make your property stand out above others. The simplest of changes like making sure your home is well lit and warm, can significantly improve the chances of a sale.

Let there be light And during the darkest, dullest months, adding path and garden lights will enhance the entrance to your home and can stimulate the imaginations of potential buyers.

Energy saving - Dark days will also highlight lighting and heating costs, which will trigger buyers concers over running costs. This is the time to highlight energy saving features, from new boilers to LED bulbs


Top Tips for marketing your property in winter :

First impressions really do count

Winter can often make front gardens and paths look dull and uninviting. Ensure these are clean and clear of leaves and dirt. Just clearing leaves can often improve the attractiveness of the property.

Warm and cozy winter saleMake sure the doorway, entrance stairs or porch are well lit. This helps  help create an inviting home.

Give the front door and front aspect windows a fresh coat of paint. This helps give a great first impression to buyers.

Warm and friendly

It’s important to make your house feel warm and homely. If a buyer enters a property that is cold, they’re unlikely to stay long.

Ensure the property is adequately heated before buyers arrive to view the property, even if it means using the timer to pre-heat your house if you’re at work during a viewing.

It is also worthwhile drawing attention to any energy saving features you have in your home such as double glazed windows, insulation, if you have a particularly energy efficient boiler, and even LED bulbs.

With the cost of running a home ever increasing, knowing a property is equipped with features that will help save money will increase the attractiveness to the buyer.

Good lighting in winter is vital for a successful saleBright and beautiful

Ensure your home is well lit.

This means make sure all of your lights work including the security lights, before a viewing takes place. If a viewing takes place during the day, open all of the curtains and blinds to ensure as much natural light as possible enters the home.

This will often add to the atmosphere and make the home look bright and airy.

Having clean windows will also help light enter the property and allow buyers to look out into the garden if the weather is bad, portraying a clean well looked after home.

Clear the garden

Make sure your garden is presentable.

This means packing any garden furniture away if it is inclement weather and clearing leaves and debris from the patio and garden paths.

A messy garden can signal the need for too much work and effort and thus detract buyers from making an offer.

Can you smell the sale? 

Check the weather when selling in winterIt is also worth noting that our sense of smell is 10,000 times more sensitive than any other senses so it is equally important that the property smells nice.

Remove any damp footwear from the entrance-way and even consider opening a few windows in the days before a viewing to freshen up the property.

Check the weather

Try to arrange a viewing on a day that will show your property in the best possible light.

If there’s a storm on its way it may be best to re-arrange a viewing once the storm has passed.

Allow adequate time to fix any damage such as falling fences.


Photography Credits:

Fireplace by José Cláudio Guimarães

Rainy day by Joshua